We have helped build the Orlando City Kombucha brand since its beginning in 2016. In 2023, OCK wanted to rebrand so we got busy. We started with a fresh logo design, while paying homage to original by using some elements of the retired logo. Then we developed new label designs for a new can style that could be used for a variety of flavors while maintaining a cohesive brand identity. Finally, we incorporated all the elements of the new brand into the website, updating colors, fonts, logos, and more.